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About icebreaker®

Founded in 1995 in New Zealand, icebreaker® pioneered the ethical and sustainable production of natural performance apparel. We believe that nature has the best solutions, which is why we utilize the incredible properties of merino wool to create high-quality clothing for outdoor adventures and everyday life. By moving away from synthetic fibers, we provide a more sustainable choice for the conscious consumer.

Our Mission

To provide high-performance natural alternatives to synthetic outdoor apparel while fostering a deeper connection between people and nature.